
Greg Robertson
Branding & Copywriting Specialist
Although best known in the marketing field for his commercial work with major marketers such as Blue Cross Blue Shield, Michelin, PepsiCo, Pizza Hut, and Virgin Megastores, over his nearly 20 years in the business Greg Robertson’s writing, concept development, and strategic programs have also frequently been directed toward aiding social causes. For children’s advocates, the elderly, animal services, and a range of health concerns, he has developed insightful, empathetic, and strategically creative campaigns that have proven their abilities to gather volunteers, raise funds, and clarify purpose.
For causes designed to change societal attitudes—from promoting tolerance in the face of terrorism to fighting drunk driving, smoking, and child abuse—Greg has a proven ability to grab attention while educating in an intelligent, startling, and even amusing manner that makes people want to remember and repeat the messages.
Having proven his gift for provocative, insightful, and memorable writing with commercial ventures, Greg has also proven that he is more than pleased to apply that gift to the support of important causes.