About Deutsches Altenheim
Established in 1914, Deutsches Altenheim (now known as German Centre) is a nonprofit senior care organization located in West Roxbury, Massachusetts. Originally founded as a retirement residence for elderly German Americans, the organization has grown into a comprehensive continuing care campus serving seniors of all backgrounds across the Greater Boston community. The campus includes German Centre Home (a 133-bed skilled nursing facility), Edelweiss Village (assisted living and memory care), and Senior Place (adult day health center).
Project Scope
Complete website redesign to refresh and modernize the organization’s web presence. The project included a custom design with an integrated WordPress content management system, mobile-responsive layout, and lead capture forms to drive new business referrals.
Key Features
The site was built with a mobile-friendly responsive design to provide an optimal experience across desktop, tablet, and smartphone devices. Page and menu management tools enabled staff to update content independently. News and event management functionality supported ongoing communication with families and the community. Contact forms and lead capture tools were integrated throughout the site to generate inquiries from prospective residents and their families. Social media integration and SEO-friendly architecture supported the organization’s marketing efforts.
Technical Specifications
Front end development utilized HTML, CSS, and JavaScript. Back end development was built on PHP/MySQL with WordPress as the CMS platform.
Services Delivered
Information Architecture, Custom Design, Mobile-Responsive Development, Lead Capture Forms, SEO Optimization, Social Media Integration, WordPress Setup and Configuration, Ongoing Hosting and Maintenance
