About NASRO
The National Association of Socially Responsible Organizations (NASRO) is a private nonprofit health insurance cooperative with more than 30 years of experience helping employer groups and self-employed individuals find affordable health insurance. NASRO operates in multiple states including Massachusetts, California, Washington State, Pennsylvania, Maryland, Virginia, and Washington D.C., serving small businesses, nonprofits, professionals, and individuals in the gig economy.
Project Scope
Complete website redesign with a mobile-friendly, SEO-optimized structure built on WordPress. The project focused on making it easy for users to browse insurance plans by state and audience type, with lead capture tools designed to drive qualified business referrals on a continuing basis.
Key Features
The site organizes health insurance options by two primary audiences: employer groups (small and large business) and self-employed individuals. Within each category, users can browse plans by state, with dedicated pages for carriers such as Harvard Pilgrim, Blue Cross Blue Shield, Tufts Health Plan, and others. Lead capture forms allow visitors to request group quotes or individual quotes for professional evaluation. The site includes information on the Affordable Care Act, member benefits, and NASRO’s organizational values. A payment portal allows members to manage their accounts online.
Technical Specifications
Front end development utilized HTML, CSS, and JavaScript. Back end development was built on PHP/MySQL with WordPress as the CMS platform.
Services Delivered
Information Architecture, Custom Design, Mobile-Responsive Development, SEO Optimization, Lead Capture Forms, WordPress Setup and Configuration, Ongoing Hosting and Maintenance
