Peer Assistance Program Campaign

Project Overview

MNA wanted to update the web presence for their Peer Assistance Program in order to more effectively engage nurses suffering with substance use problems.

Our Solution

HSS produced a new website with an enhanced look and feel, and prominent calls-to action that make it easy for nurses in need of support to request assistance. HSS also produced a video to help further communicate the program messaging, and a social media spot for additional outreach.

Website • Video Production • Social Media Advertising

Website

The new Peer Assistance website integrates the organization’s content and imagery, and offers practical information about the program. Most importantly, it makes it easy for nurses in need of help to access the hotline and support resources.

Video Production

A video was produced to help communicate the mission of the program in a way that is both informative, yet sensitive to the difficult process of recovery.

Social Media

Social media spots help MNA with outreach to let nurses in need know about the Peer Assistance program.